False information is perhaps the most valuable commodity in the world. A more common argument might be that true information would be the most valuable but after the 2016 election, I would hasten others to consider the power of ‘belief’. Donald Trump is quoted saying that the crime rate in Chicago was up to sixty percent. For reference a crime rate of sixty percent would, as John Oliver cleverly stated, result in the freaking purge. He stated an unequivocally false ‘fact’ but due to a number of factors, such as partisan loyalty and the overall low level of adult education amongst his followers Trump just played it off as his truth, the truth that his followers believed.

The kicker is that, when this content appears online, say on Facebook or Twitter it should only take about three extra clicks of a mouse to evaluate its credibility. Many of the accounts peddling false information use simple tricks to catch individuals eyes but have no real integrity once you look a little deeper. Maybe the Name will be something like ‘CNNN’ instead of ‘CNN’. You wouldn’t think real people would fall for something like that but it all comes back to the element of belief. people will believe what they want to believe and they won’t care what the source is if it seemingly confirms their beliefs.