This week was all about the process. We have previously covered the importance of the medium being the message but I felt this week was all about the actual meat of that concept. The evolution our society has gone through that has allowed it to reach a point where we no longer want to be a passive audience, wanting to sidestep the gatekeeper with the power to censor or influence through bias has never been so prominent.

‘Many to many’ was my main take away from this weeks lecture, with it summing up the concept of Collective Intelligence. A collective ever growing, technology fuelled mass media that presents the collectively agreed upon truth through dynamic analysis to a demographic is to me not just how I would breakdown my weeks lecture in this blog post but in turn is a simple way to describe the state of the worlds most powerful media organizations, whats scary there is that there is no collective moderator only independent gatekeepers influencing and pushing agendas.