This interview wasn’t as personal as I would have liked, for starters I couldn’t speak with Claire due to scheduling issues but more importantly, while going over the presentation I started to feel as if she had provided some company lines, avoided politics, hyped up her position in broad strokes, and when asked about role models said ‘Her boss ‘ and named three generic public speakers.

This has brought me to the conclusion that like most reasonable Australians these days, that a private life and the details of such a private life are worth more kept to oneself. As such a large portion of my presentation preparation involved text to concept personal profiling science. This involved analysing different ways of expression, for example how the subject refers to her children, “her daughters” over “her girls” designates the subject as statistically a highly formal person in most senses.

Personally I find that her story of her career is one that embodies the reasons for my career choice. Despite enjoying her position she seems to have reached a position in her life where she is content professional, now I can’t know that absolutely but she didn’t respond with ambition when asked about her current position, only with industry praise. She may dwell in a creative position, but for me it is still too office based, my values are on professional freedom, not just flexibility, which is why I think I have already decided to work for myself after University, running my own optic control company, managing talent through image issues and building my own online following.

For context I put the political query within my questions specifically to help me write this reflection as the outline requests I describe how my values shaped my response. I am a very political person. Her near refusal to engage in that question instantly raise flash judgments for me, either she is like most Australians and votes conservatively, for any number of reasons, or she does place much time on politics at all. This is something I’ve never understood, who wouldn’t want to impact their society?  

In conclusion, this subject demostrated what a corperate view of my industry could look like for my future as well as the industries fuuture, seemingly safe in regards to human involvement with access to upskilling programs, and definetly evolving in regards to innovation like AI.


Narrative Interview – Future of Work Profession Analysis

Important Note: This is a narrative interview, a process optimal when done over conversation, however for this example it won’t be the case. Narrative interviews are best when they are one sided, my questions should act as prompts for you to tell the story of your career. I’m told this process is actually very therapeutic. My objective in this is to determine the effect that a career in media and communications has had on the development of professional values, how change is dealt with and what you expect from the future of work in your field. Your answers will be used to inform a presentation I will give to a tutorial group within a week of completion.

Name: Clare White

Company: Microsoft

Profession/Job Title: Industry Marketing Manager – Education

(Please form Answers as medium sentences, feel free to go on tangents)

Interview Questions:

What initially attracted you to the field of communications and Media?

I liked the idea of doing something creative, something with words, and something in technology. I was lucky that my Media and Comms degree from UNSW allowed me to get exposure across several areas such as PR, animation, video and web.

Explain your work? Not just what you do but what you specialize in, what do you add to your team that no one else can bring?

I am currently the Industry Marketing Manager for Education at Microsoft Australia and so essentially, I am trying to create awareness of Microsoft’s platform and tools specific to education, with both the K-12 and Higher Education audience. I’m primarily reaching technical / business decision makers, teachers, lecturers, IT managers, leaders, and to a lesser extent Parents and students. The work I do spans across marketing campaigns, events, partner marketing, storytelling and industry solutions.

When did you begin working at your current place of employment?

4.5 years ago.

Was this you first position in this field or have you had to climb a corporate ladder to achieve this position if so, how long did it take to get here?

I have quite a number of years’ experience prior to Microsoft., I guess you could say there has been a bit of climbing the ladder or even going from side to side.

I had a few years gap before university where I worked in Business Support and Admin in the health field, from there I completed my degree, working in admin and hospitality (can make a good coffee) throughout my degree.

About halfway though I got a part-time job in a creative agency where I was the office manager / junior project manager and then when I finished my degree, I was able to slide right to a project manager role at the same agency.

I was able to use all the admin / organisation experience I already had and apply this in the industry I wanted to get into. I stayed in that agency for about 5 years, and then worked in ecommerce, digital marketing, and social roles before joining Microsoft in the digital team. I’ve had a few different roles since joining Microsoft but all in the marketing space.

Do you enjoy working in your position at your company, why is it your first choice in your field?

I do enjoy it; I love it in fact. I have lots of ownership, autonomy and flexibility which allows me to balance having a young family. Microsoft has a great culture of learning and is a place where you would never get bored! Plus it is full of very spart people.

What would you say to someone considering a career in communications and media? (along the lines of your position)

I would say do it! Leverage all your transferrable skills to get your foot in the door, dive into it, soak it up like a sponge. LEARN and above all, be a good person to work with, get sh*t done, and have fun.

What has been you biggest challenge since starting in your career?

The biggest challenge has been balancing family with working full time and not feeling like you’re doing a bad job of both. At the end of the day it requires you to go a little easy on yourself and be super organised – especially with your Outlook calendar.

I’ve also struggled with confidence along the way – especially with public speaking, but the more I do it the more I actually come to enjoy it.

What has been your greatest achievement in your work, something your proud of but not necessarily a professional achievement? (examples being buying a house or starting a family)

Completing my degree – getting over my own insecurities that I wasn’t “smart enough” to go to uni – my brother and I don’t come from an academic family and study wasn’t placed highly and so to break out of that mould and to overcome my fears there is a great achievement.

Of course, I’m immensely proud of my two lovely daughters as well and the life my husband and I have built together over the years.

Would you consider yourself political/opinionated, has you career impacted any of these beliefs?

No overly – I’m pretty jaded when it comes to religion and politics.

Who are some of your role models, why are they held is such esteem for you?

Probably my boss – she’s a very inspiring person to me and does a great job mentoring her staff.

I also love Simon Sinek, Richard Branson, Margie Warrell is another one who has a fantastic podcast and has written some great inspirational books.

How do you believe your field will change within the next 10 years, is their risk of automation in your field or is human innovation something of requirement in your work?

Lots more data driving decisions, lots more automation, but I think the human element will stay. I think it’s imperative that no matter what field you are in you keep up with your own education and have the drive to always learn and succeed, never rest on your laurels.

What concept within your field excites you the most, in terms of future innovation?

AI, machine learning, especially in the education field is pretty cool. There is a lot that can be done with different layers of data and predicting student dropouts. I also love the idea of providing kids with the tools to really unleash their creativity – things like Minecraft, Paint 3D, even the Video editor app are so much fun for kids.

How has social media effected the way you complete your daily tasks at work?

Yes – a distraction haha! I have deleted Facebook off my phone recently. I find LinkedIn and Twitter pretty useful for connecting and keeping up with news. From a marketing perspective social is massive as a channel for us to reach our audiences.

I would like to quickly thank you again for completing this interview questionnaire and taking time out of your busy day to fill out what ou could see as just a school assignment; I greatly appreciate it.

Drew Jones, UOW Communication and Media Student

Please sign this paper to signify you understand and accept your responses will be used in a presentation and placed within a public blog

Clare White 7/10/20


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“The Interview as Narrative Ethnography: Seeking and Shaping Connections in Qualitative Research.” International Journal of Social Research Methodology, 2014, Accessed 13 Oct. 2020.

View all posts by Andreea Sepi. “The Psychology of Communication – The Power of Phrasing!” INTERCULTURAL COMMUNICATION SOLUTIONS, INTERCULTURAL COMMUNICATION SOLUTIONS, 11 July 2014, Accessed 13 Oct. 2020.

“Why Do Different People Communicate in Different Ways? Why Can’t Everyone Just Learn to Communicate in the Same Way? – Quora.” Quora.Com, 2020, Accessed 13 Oct. 2020.